Performance marketer – Meta & Google Ads

We’re looking for a freelance Performance Marketer to help us build and scale paid acquisition for Kompenzo across multiple European markets.

Kompenzo helps people who have suffered personal injuries understand whether they may be entitled to compensation and supports them throughout the claims process.

We’re still at an early stage of scaling our acquisition, so this role is not just about optimizing existing campaigns. We’re looking for someone who can help us build the performance marketing setup properly from the start — from account and campaign structure to tracking, testing, optimization, and eventually scaling into new markets.

What you’ll be doing

• Set up and manage Meta Ads and/or Google Ads campaigns
• Build a clear and scalable account and campaign structure
• Help us set up and validate tracking, conversion events, and attribution together with our CTO
• Launch, monitor, and continuously optimize campaigns
• Work closely with our marketing manager and COO on creative and messaging tests
• Turn campaign data into hypotheses about what angles, audiences, messages, and creatives we should test next
• Help us develop a repeatable acquisition playbook that can be rolled out across new markets

We’ll initially focus on Norway, and if we find a setup that works, gradually expand into additional markets.

Who we’re looking for

Ideally, you have strong hands-on experience with both Meta Ads and Google Ads, but we’re also open to specialists who are excellent in one of these channels.

You should be comfortable with:

• Building paid acquisition campaigns from scratch
• Meta Ads Manager and/or Google Ads
• Lead generation and conversion-focused campaigns
• Tracking, pixels, conversion events, attribution, and analytics
• Optimizing toward business outcomes rather than vanity metrics
• Creative testing and developing hypotheses based on performance data
• Working independently and proactively in an early-stage environment

Experience with lead generation, high-intent services, insurance/legal/claims businesses, or international market expansion is a strong plus.

How we’ll work

This is a freelance collaboration, initially focused on building the setup and launching campaigns in Norway.

Our team will provide creative assets and local market input. You’ll work closely with us to understand what performs, identify new testing opportunities, and continuously improve the acquisition funnel.

On the technical side, you’ll work directly with our CTO to make sure tracking and measurement are set up correctly.

If things work well, we’d like this to become a long-term collaboration as we increase spend and launch Kompenzo in additional markets.