ROUVY is the world’s leading realistic indoor cycling platform. It allows athletes to exercise, compete, ride with friends for fun, and much more. With thousands of real routes filmed on video around the globe, we aim to create the most realistic home experience for cyclists of every level, by bringing the outdoors indoors.
The Social Media Specialist serves as the voice of ROUVY across all social media platforms. Your main goal is to enrich our brand by building strong online communities through our various social media platforms. This role requires an in-depth understanding of how different social networks operate and to be familiar with the content that resonates with our cycling community.
What will you be working on?
🚴♀️Implement a cohesive communication strategy across platforms, ensuring consistency in voice and brand.
🚴♀️Evolve our existing online community by driving engagement through meaningful content. This includes producing educational content, hosting Q&As, backstage demonstrations, and content production.
And what specific tasks do you expect to do?
- Social Media Management: Develop and publish valuable content in our tone of voice and manner of communication on each social media platform.
- Creative Development: Get creative and work closely with the target audience to craft interesting and insightful content.
- KPIs: Set clear objectives to gauge the efficacy of the social media strategy and ensure these targets are met.
- Community Building: Foster and cultivate cycling communities across all platforms, ensuring a consistent and positive user experience.
- Exploration: Probe new platforms (e.g., Discord) and integrate them into our strategy, keeping abreast of all emerging trends.
- Collaboration: Work closely with other teams to ensure content is cohesive and aligned with company goals.
What do you need for this job? 👇
- Must-have competences
Proficient in English (min B2 level)
Interest in cycling
Background in social media marketing
Cross-team communication skills
Familiarity with FB Business Manager, Instagram Creator, and similar platforms
Visual sense for creating appealing multimedia content, for example Instagram Stories
- Nice-to-have competences
Experience in sports marketing and brand-building
Proven track record in influencer management, ambassador programs, or leading community initiatives.
Social media performance marketing
Experience with indoor cycling 🚴♀️
We offer you the chance to be a part of the „ROUVY Peloton“ with a global impact.
And the other benefits?
- Flexible working hours
- Budget allowance for personal development
- Entrance fee for cycling, running, triathlon, skiing races
- Entrance fee for partner cycling races e.g. L’Etape
- Multisport Card
- Summer and winter teambuilding „ROUVY weekends“
